Website Policy

Our Website

The AWEN website ( is developed as part of the New Real research programme of Experiential AI led by the Edinburgh Futures Institute and Edinburgh College of Art at the University of Edinburgh. The project is funded through the Scottish Funding Council’s / Data-Driven Innovation Beacon Programme as a Design Lab demonstrator.

Terms and Conditions of Site Use

If you continue to browse and use this website, you are agreeing to comply with and be bound by the following terms and conditions of use, which govern the University of Edinburgh's relationship with you in relation to this website. If you disagree with any part of these terms and conditions, please do not use our website.

The term 'the University of Edinburgh' or 'us' or 'we' refers to the owner of the website and their representatives. The University of Edinburgh is a charitable body, registered in Scotland, with registration number SC005336. The term 'you' refers to the user or viewer of our website.

The use of this website is subject to the following terms of use:

  • The content of the pages of this website is for your general information and use only. It is subject to change without notice.
  • This website uses cookies.
  • Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. See the Disclaimer below for more details.
  • This website contains material which is owned by or licensed to us. This material includes, but is not limited to, the contents, design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the Copyright notice below.
  • You can voluntarily provide your contact details (email) or entry from data to us, which will be treated in accordance to the Privacy and Data Protection policy below, in particular sub-sections on Emails and Your Feedback below.
  • This website is collecting personal data. See the Visitor Data and Analytics sub-section for more details.
  • Unauthorised use of this website may give rise to a claim for damages and/or be a criminal offence.
  • Your use of this website and any dispute arising out of such use of the website is subject to the laws of Scotland.


Any information and other assets provided on this web site are protected under a copyright held by its authors and the Data Controller (the University of Edinburgh). You may refer to this content and link to it from other online resources but you may not reproduce or modify it, in whole or in part, without the explicit written permission of Data Controller’s representative (details below). Generally, permission will be granted to reproduce information on the site for personal and non-commercial usage, provided that the original source and copyright is clearly indicated. All trade marks reproduced in this website which are not the property of, or licensed to, the operator are acknowledged on the website.


The information contained in this website is for general information purposes only. The information is provided by the University of Edinburgh and its partners and while we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.

In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website.

Through this website you are able to link to other websites which are not under the control of the University of Edinburgh. We have no control over the nature, content and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.

Every effort is made to keep the website up and running smoothly. However, we take responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control.

Data Protection and Privacy Policy

This website operates within the University of Edinburgh privacy framework.


If you subscribe to our mailing list, we may send you news and marketing emails about future AWEN projects and events, which you can unsubscribe from by clicking the link at the bottom of the email. We will hold the personal data you provided us for 1 year. After this period we will send communication to you querying whether you wish to remain on our mailing list. We share your contact information with Squarespace, our email marketing provider, so they can send these emails on our behalf.

AWEN Experience Data

As part of AWEN experience we collect some data. This includes anonymised timestamped GPS coordinates, your interaction with the experience (answers to yes/no questions) and, if you choose to make one, a 15-second sound recording of quietness (optional).

Before you begin the AWEN experience you will be asked to indicate that you consent for this data to be used for the purpose of delivering the experience, conducting research and development, and occasionally marketing. Continuing with the experience constitutes consent for the purpose of the such use.

Separately, if you voluntarily leave your feedback on the site via any of our text entry forms, you will similarly be asked to agree that your anonymous answers can be analysed as part of our research, development and marketing activities.

You can revoke your consent for the use of the collected data by writing to the Data Controller’s representative stated below. Information you enter will always be used anonymously. It will be stored securely on The University of Edinburgh servers until it is downloaded, anonymised, and used according to the University of Edinburgh Data Protection and Research Ethics policies. All raw data will be destroyed after the completion of the use in the context of which it was collected.

Data Controller

This site’s Data Controller is the University of Edinburgh, registered with the Information Commissioner’s Office, Registration Number Z6426984. If you have any questions or concerns regarding this Privacy and Data Policy or this website, please, do not hesitate to get in touch with our Research Lead, Dr Matjaz Vidmar, at matjaz.vidmar[at] If you would like to escalate the issue, you can contact the University’s Data Protection Officer at dpo[at] If you are unhappy with the way we have processed your personal data you have the right to complain to the Information Commissioner’s Office (ICO), but we ask that you please raise the issue with Heard of Research and the University’s Data Protection Officer first.

We keep this Policy under regular review. This policy was last updated in May 2021.